I worked closely with Zalandos Mobile Team to enhance the overall user experience, from wireframing and prototyping through to technical specification and development. I started by revising the existing information architecture to supersede the old hamburger menu. 

Having a vastly improved structure for intuitive browsing, bigger product photos and a vivid new approach to the product detail page (with all information and CTAs in the ‚Above-the-Fold‘ area): these are the factors that have helped to establish a new standard for apps in the fashion sector. 


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